Where Products Are
Built With Purpose
Strida is a boutique studio crafting AI-powered products and partnering with founders who need a product leader in their corner.
Explore our workTHE THESIS
Mostfounderstakeoneshotandpray.Ispent20yearsbuildingproductsandsomecaseswatchgreatproductsfail-notbecausetheideawaswrong,butbecausethebetwastooconcentratedorexecutionwastooslow.
Thestudiomodelchangesthatequation.WithAI,thecostofanewexperimentisnowtrivial.Theedgeisn'tcapitalorconnectionsanymore. It'stheabilitytomovefast,testhypothesisquickly,andbuildaportfolioofconviction.
Sohaib Thiab
Founder, Strida Studio
THE STUDIO
Built different. On purpose.
We Build
We design and ship AI-native SaaS products from zero to launch. Every product in our portfolio starts with a sharp problem, a clear user, and an opinionated point of view.
We Partner
We embed with founders and leadership teams as a fractional CPO - bringing senior product thinking, AI strategy, and execution discipline to teams that need it.
WHY A STUDIO?
The model matters.
0% of startups fail
Because they take one concentrated bet and pray it works.
Studios diversify
Multiple shots at product-market fit. Shared learnings across each.
AI changed the math
The cost of a new experiment is now weeks, not years.
THE PROCESS
How ideas become products.
Spot the problem
We look for pain that's real, recurring, and underserved - not trends.
Validate fast
Conversations, landing pages, waitlists. Signal before code.
Build an MVP
Functional product in weeks, not months. AI-native from the start.
Ship or kill
If users don't stick, we move on. No sunk-cost sentimentality.
OUR FOCUS
AI-native tools for builders, operators,
and the communities they serve.
OUR PRODUCTS
The portfolio.
GetVelocity.ai
An AI-powered strategy execution platform. Turns strategy into action - with an AI co-pilot that tracks, adapts, and drives outcomes.
Visit getvelocity.aiCalmCollect
The friendly automated reminder tool for freelancers. Stop chasing clients and start focusing on your craft.
Visit calmcollect.ioMore products are in development. Follow along as the portfolio grows.
Sohaib Thiab - Founder
Former CPO · 20+ years in product · Now building at Strida
Previously
PRINCIPLES
How we build.
Craft over speed
We'd rather ship one great thing than three mediocre ones.
AI-native from day one
Not bolted on. Designed in.
Product thinking first
Technology is the medium. The problem is always the starting point.
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